If you need more handyman leads, the key is often plain: keep marketing. The best marketing for handyman business is persistent and honest, not flashy.
Most businesses want shortcuts, but steady effort wins out.
To get to the point , yes, marketing takes time. You may not feel results in the first month. Keep at it.
What Actually Works for Marketing Handyman Services?
The results you want come from three main approaches:
- Showing up well online when someone searches
- Word-of-mouth and existing relationships
- Sponsoring something local (modest, not hard-sell advertising)
Most handyman marketing advice stops here. That is not enough. You need to tie these together.
Online Presence is Your New First Impression
When someone hears your business name, the first thing they do is search. If your info looks outdated, or they cannot find recent projects, trust evaporates.
Quick-win fixes:
- Add team photos and job site images to your website and Google profile.
- Update services every season , remove any you stopped offering.
- Reply to all online questions fast, even if you have to say no to a job.
People choose the first handyman they trust, not just the one with the best ad. Show you are active and helpful before they pick up the phone.
Word of Mouth: How to Multiply It
Even in 2025, people ask neighbors for “someone handy.” But you cannot control who mentions your name.
Turn word-of-mouth into a steady marketing tool:
- Send a thank-you message (text or card) to every client.
- Offer small referral rewards. Even a discount on future work motivates.
- Partner with one or two local businesses who meet homeowners , realtors, pest control, or moving companies.
Handyman Advertising: What Should You Pay For?
This is tricky. I know people who wasted lots of money, and a few who made it work.
Test small ads in:
- Local Facebook groups with active members
- Google Ads, but with tight zip code targeting
- Community newsletters or coffee shop bulletins
Track calls and replies. If you see no result in four weeks, switch the channel.
SEO for Handyman Services: Better Than Expensive Ads?
This is not a “one or the other” situation. SEO can bring clients over months and years, while ads may get you a job today.
Mix both, if possible.
But never neglect simple SEO steps:
- List every service you offer in clear language. People search for “install curtain rod,” not just “handyman.”
- Add your town, and surrounding areas, to your website and Google profile.
- Post photos of recent projects , these actually help your site appear in Google images and maps.
SEO for handyman services takes a while, but over the months, you realize more people find you “randomly” , except it is not random at all.
What About Mr & Mrs Leads?
In my opinion, Mr & Mrs Leads is worth a test for any handyman who needs an extra source of clients. You will not get bombarded, but the leads are filtered. Real jobs.
Some leads will not pan out. That happens everywhere. The key is following up fast and only chasing work you actually want.
How To Stand Out in a Crowded Market
With lots of local competition, you have to turn every job into a quiet ad for your next one.
Ways to stand out:
- Clean up well after every job , people remember tidiness
- Leave a fridge magnet or card (if allowed)
- Ask for a review before you leave each site
It is not about being perfect. Even if things go wrong, how you fix the issue makes a bigger impression than never making a mistake.
Table: Comparing Marketing Channels
| Channel | Cost | Results | Time to See Results |
|---|---|---|---|
| SEO/Website | Low or free | Steady over time | 1-4 months |
| Paid Ads | High, but adjustable | Fast, but inconsistent | 1-2 weeks |
| Word of Mouth | Free | Spikes, then steady | Unpredictable |
| Lead Providers (Mr And Mrs Leads, etc.) | Moderate (pay per lead) | Steady, local | 1-2 weeks |
Mistakes To Avoid in Handyman Marketing
- Being slow to reply , people hire those who answer first
- Ignoring online reviews or not asking for enough
- Trying to “look bigger” than you are; authenticity attracts more calls
- Spending most of your budget on one channel (diversity helps during slow seasons)
Finishing Thoughts
Marketing for handyman business is about repetition and relationships. There is no quick solution, but you can improve results with honest follow-up, clear service listings, and a small test budget for ads. SEO for handyman services brings a slow and steady stream, and partnering with Mr & Mrs Leads adds another steady option when things get quiet.
Do not try to do everything at once. Pick two or three steps, revisit them each month, and stay patient until your name sticks.
