If your painting business needs steady calls, painting company SEO is a must. SEO means you show up when customers type “painter near me” or “commercial painting leads” on Google. If you are not there, you miss jobs to competitors.
But, SEO is not magic. There are no shortcuts. What actually works is usually pretty simple. Focus on the basics before going for any advanced tactics.
What Makes Good Painting Company SEO?
Some steps matter more than others:
- Add city and service keywords to your homepage title and description
- Create a page for each core service (not just “painting,” but “exterior painting” or “office painting”)
- Update your address, phone, and service hours everywhere online
- Ask for customer reviews after every finished job
If you skip these, no fancy tools will save you.
Pain Points Where Most Painting Contractor Marketing Fails
Based on what I have seen, the biggest issues:
- Slow websites (nobody waits for a painter’s site to load)
- Broken quote forms
- Old reviews, or worse, none
- Generic content with no mention of your city or unique services
These all hurt your chances to get painting leads.
SEO for Painters: Local First, National Later
Most painting jobs are local. Unless you do national commercial work, focus on your city and nearby towns.
Local rankings beat national rankings if your crews do not drive more than 40 minutes to a job.
If you show up on the “map pack” (the local results box), your chance of a call is much higher.
Why Reviews Help SEO for Painters
Fresh reviews build trust and can help your rankings. After every job, ask your customers for a Google review. A quick text with a link works. Be careful not to offer cash rewards.
Track your reviews monthly. Respond to any negative notes with facts and a professional tone.
Painter SEO Services: What to Expect
Most agencies selling painter SEO services do similar work:
- Check your keywords and rankings
- Suggest or add pages for each main service
- Build local backlinks
- Monitor your traffic, calls, and forms
If you want, a company like Mr and Mrs Leads can help set this up so you focus on work, not marketing.
Painting Company SEO for Commercial Accounts
Paint businesses wanting more commercial painting leads should write about warehouse painting, school painting, or apartment complex work. List big jobs on your site and add commercial project photos.
Commercial customers want proof, not just promises.
Which SEO Mistakes Should You Fix First?
Fix these before anything else:
- Site pages missing your real city or service
- No phone number or a form that does not send
- Fewer than ten reviews, get more
- Duplicate text copied from another site
Always start with real, basic problems.
DIY or Hire a Pro Like Mr and Mrs Leads?
DIY can work for hands-on owners. But if you hate tech, hire a pro. Just be sure they provide monthly progress reports and explain in plain terms.
Look for examples of other local painting sites they worked with, or ask for their “before and after” call results.
How to Measure SEO Success
Ignore traffic if it does not translate to painting leads. Track:
- Monthly calls
- Estimate requests
- Booked jobs
Numbers should go up over time. If they stall, discuss changes fast.
Finishing Thoughts
Solid, well-done painting company SEO gives you control over your schedule and business growth. You do not need to pay for every small update, but be honest about where you need support. Companies like Mr and Mrs Leads can handle the details so you can just focus on better painting, not more marketing.
